Packaging for Granola: A Case Study

Moms are known to be the primary decision-makers when it comes to household purchases, including food products. And as the demand for healthier food options continues to grow, granola has become a go-to snack for many moms.

But with so many options available on the market, how can you make your granola packaging stand out? Here we will discuss some tips and tricks to help you design custom packaging that appeals to moms.

Granola Packaging Design Considerations

Granola is a popular breakfast and snack food that is often marketed as a healthy and convenient option for busy moms. Here are some key considerations for designing granola packaging that will appeal to this demographic:

Make it Fun and Creative

Moms are not just looking for safe and healthy food options; they also want products that are visually appealing and fun. This applies to custom granola packaging.

So, when designing your new granola packaging, don’t be afraid to get creative. Use bright, fun colors and interesting shapes to make your product stand out on the shelves. Consider incorporating playful graphics or illustrations that appeal to both moms and their kids.

Emphasize Health and Nutrition

Health and nutrition are top priorities for many moms when it comes to purchasing food for their families. When designing your own granola packaging, it’s important to emphasize the nutritional benefits of your product, such as its high fiber and protein content or the fact that it is gluten-free or organic.

You can also use imagery and messaging that conveys a sense of health and wellness, such as images of fresh fruit or outdoor activities like hiking or yoga.

Highlight Convenience

Moms are busy, so convenience is key when it comes to food packaging. Make sure your granola packaging is easy to open and resealable to keep the product fresh for longer. You can also consider offering single-serve packages that are perfect for on-the-go snacking.

Use Eye-Catching Design

While health and convenience are important, you still want your granola packaging to stand out on the shelves. Use eye-catching design elements such as bold colors, interesting textures, and unique shapes to draw attention to your product.

Consider using playful graphics or typography that will appeal to both moms and kids. You can also use bag add-ons like custom “vistas” or custom windows that are proven to add value to the first brand experience with your granola.

Make Mom Feel Good About Her Choice

Moms want to feel like they are making the best choices for their families, and the products they choose reflect that. To make your granola packaging stand out, highlight the benefits of your product and how it can help moms feel like they are doing the best for their families. For example, if your granola is made with all-natural ingredients, make sure to prominently display that information on your packaging.

Moms want to feel like they are making good choices for their families. Use messaging on your granola packaging that emphasizes the positive impact of choosing your product, such as supporting small farmers or using sustainable ingredients.

You can also include recipes or serving suggestions on the packaging to help moms feel confident about incorporating your granola into their family’s diet.

Appeal to the Whole Family

While moms may be the primary purchasers of granola, it’s important to remember that the product is also likely to be consumed by other family members. This is one of many packaging errors new businesses make. Use messaging and design elements that appeal to a wide range of ages and tastes, such as fun graphics or unique flavors.


Designing packaging that appeals to moms requires careful consideration of their priorities and preferences. When it comes to granola packaging, emphasizing health and nutrition, highlighting convenience, using eye-catching design, making moms feel good about their choices, and appealing to the whole family are all important factors to consider.

By taking the time to understand your target audience and crafting packaging that speaks to their needs, you can create a successful product that moms will love.

Leave a Reply

Your email address will not be published. Required fields are marked *